Team

At Peak21, we expedite the growth of the world’s best brands, hand in hand with founder.
Jennifer Chong
Co-founder & Chairwoman

Jennifer Chong

Jenn is the product-soul of the company and its Chairwoman. She started her career in consulting with Oliver Wyman in the Middle East then moved to Square in San Francisco. She founded Linjer together with her husband Roman in 2014, where she is currently the active CEO.

Roman Khan
Co-Founder & President

Roman Khan

Roman co-founded Peak21 following 10 years of experience in eCommerce. He started his career in finance & shortly joined Rocket Internet as early management in Lazada. Upon leaving Rocket Internet in 2014 Roman took the plunge in D2C starting his first brand Linjer together with Jenn, his wife.

Edoardo Romagnoli
Co-Founder & CEO

Edoardo Romagnoli

Edo co-founded Peak 21 after spending 7 years at McKinsey in their M&A practice, working in Europe, Asia and the US. His introduction to eCommerce was with Rocket Internet, first at Lazada (acquired by Alibaba for $2bn) then leading the expansion of foodora in Norway (food delivery business acquired by Delivery Hero).

Doris Lee
VP of Global Sourcing

Doris Lee

Doris brings an unparalleled level of expertise in sourcing products, managing suppliers relationships and structuring supply chain processes. She specializes in soft goods, having worked as General Manager for Li&Fung, one of the largest sourcing organization in the world, and as a Senior Director at Gap International Sourcing . She is currently in charge of Global Sourcing, out of our Hong Kong office.

Dux Gandhi
VP of Finance

Dux Gandhi

Dux has extensive experience in operational finance, strategy and transformation. He started his career at Travelocity / Expedia in a variety of Corporate Finance roles, then moved to Deloitte Consulting where he was an Engagement Manager in their CFO and CSO services. More recently, he was Director of Finance and Business transformation at WeWork, where he worked on the restructuring of the company and lead the Finance effort to take the company public via a SPAC deal. He oversees Finance for the Group, acts as CFO of Snuggle Me Organic. He has a BBA in Finance from The University of Texas - Austin and his MBA from INSEAD. He is based in New York.

John Hagan
VP of Brand Development

John Hagan

John specializes in performance marketing and brand building. After serving as the Director of Growth at Purelei, a German jewelry business, he co-founded a digital marketing agency.

Zephyr Chan
Head of Growth

Zephyr Chan

Zephyr has extensive experience building and scaling D2C e-commerce brands like Linjer, Nutrition Kitchen and Raycon. He specializes in paid media buying and blitzscaling across FB, Google and TikTok. He enjoys data storytelling using analytics.

Brent Vegliacich
General Counsel

Brent Vegliacich

Brent specializes in tax and corporate finance legal advisory. He spent a number of year at Ernst Young and Reed Smith before starting his own boutique studio, Selborne Consulting as Managing Partner.

Noa Nederpelt
BD & Project management

Noa Nederpelt

Noa has extensive experience working with eCommerce companies. She was among the first employees at Linjer and now manages new projects across several portfolio companies. Prior to joining Peak 21, she worked at HSBC as a Digital Product Manager.

Jayne Chong
Senior Creative Producer

Jayne Chong

Jayne specializes in photo and video with an extensive background in content creation for all types of consumer product spaces. She worked as Senior Creative Producer at LaunchBoom and at Cymbiotika. She is based in San Diego.